Creating a great marketing campaign requires the best strategies. Comic storytelling is a recent and inspiring addition to your marketing campaigns, giving you an edge over competitors.
A Good marketing Campaign is made of engaging, shareable concepts to showcase your brand to potential customers. Whether it is a campaign driven by emails, newsletters, blogs, or social media posts, image plays a crucial role. Visual images that are superficially attractive, entertaining and breaks up tedious blocks of text so why not take them one step further and add visual comic storytelling to get your audience even more engaging.
Stories are exciting, and comics are hilarious. By combining all of them, you can create a compelling comic narrative to arouse your audience’s interest in your marketing strategy.
How Comic Storytelling is a Strong Addition to Your Marketing Campaigns?
A marketer’s intent is to generate organic leads and drive revenue through various marketing endeavors. Let’s list a few commonly used activities and see if comic strips could be of any help.
1. Comics for email campaigns
“59% of B2B marketers say that email is their most effectual channel in terms of revenue generation.”
By taking a problem related to your targeted audience and creating a comic strip, comic storytelling could act as a spark for your email campaigns. It’s a great way to draw attention to add a CTA that offers a solution. For example, you might be targeting a specific client through an email campaign as you’re selling a data-driven solution that gives insights about the audience’s attention.
This strip for Real eyes by Marketoon studios, Tom Fishburne speaks insights. It is enough to create the interest of your audience with similar problems, making it significantly more likely for them to approach you for solutions.
Another example, a Cheerful New year greeting campaign by the Indian Income-tax department. This colorful newsletter creates a twinkle and lightens the mood when opened and encourages the user to download the calendar.
2. Comics for product manuals and e-books
Comics aren’t just stories about superheroes saving the world. They have also become to be known in business domains as an influential solution to visually communicate information. As a Brand or Marketer, you might be using case studies, e-books, product manuals to tell your product’s story.
A great example that tells a product story via comics is Scott McCloud’s Google Chrome Comic. A printed comic for journalists and bloggers, the Google Chrome Comic explains the inner workings of the Google Chrome browser when it was launched. If comics is a good enough marketing tool for Google, just think what they could do for you.
3. Comics for social media
By introducing comics, you can break the prevalent barrier of depending only on descriptions for better click-through rates on social media. It’s important to remember that we are hardwired to consume and remember visuals much better than text. A simple comic would stand out amidst a feed of stock images and hardcore business visuals, increasing the chances of higher click-through rates for your post.
Below is an example of a chucklesome comic strip from Intel for developers.
Brands can incorporate their products and services as engaging humorous comics to reach their potential audiences in social media.
4. Comic for blogs
Did you know a 15-second rule defines the bounce rate of your website or blog? It essentially determines that if you haven’t engaged the site visitor for 15 seconds, then you probably aren’t going to.
So, how can you engage your audience for longer than that? Not from lines of hard-to-read text. And while infographics help, they are increasingly becoming a “go-to” solution.
Comics are an out-of-the-box option that audiences won’t expect in the immediate place, making them more likely to reserve their time observing, and enjoying it, reducing the bounce rate on your page. Even better if your comics come in multiple formats, such as the GIF below.
Besides using comics in core marketing campaigns, comic presentations for internal communication in your organization can be a highly engaging approach too. Comics have the power to lighten the mood in serious board-room meetings, quarterly update meetups, invitation emails, and even celebration emails.
Driving the Relativity Element
It’s no secret that people engage more with visuals than they do with text, especially ones with the relatability factor. It is clear that comics are far from reserved just for kids, you can put them to use no matter what the marketing campaign.
Does the idea of comic marketing still make you break out? No worries. We at Doodle Mango Agency are all about that comic life and are more than happy to help you add comic storytelling to your array of marketing strategies. Let’s do something amazing: info@doodlemango.com or tell us about your dream: +91 9003995222
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