Stages of Explainer Video Production

In the era of Mobiles, Internet & Social media, Explainer Videos are considered to be the Marketing tool to skyrocket your business. Making a powerful, captivating, and grasping Explainer Video needs a well-developed script in detail, a clever pleasantry, and interesting visuals.

There are 6 different stages associated with making an Explainer Video.

Let’s go ahead and look at the different stages that are needed to make an exceptionally well-made Explainer Video.

Script

Irrespective of the product/service you offer, it is highly important to write a script that is high on engaging and entertaining factor to make an Explainer Video. Without a proper script, it is impossible to convey the message to the target audience. Aligning the visual accordingly concerning the script demand is the key to hook up the audience throughout the video.

Visualization

Visualizing each word in the script is the major part of this process. Utilize your creativity in full flow with considering logical elements and also, chopping unnecessary sequence is highly recommended. It is better to visualize the script in a way that you are doing full justice to the script because anything that has a more irrelevant concept to the situation might affect the audiences’ engagement level.

Storyboard

Bring the visuals that you have in mind into a Pencil Drawing. Depicting the ideas and concepts of visualization into a paper format not only gives life to your imagination but also ease the job in Illustration and Animation. It gives us a clear vision of how to present the script and visualization in animation.

Voiceover

The most crucial but easy part of making a video is Voiceover. All you need is to select a good voiceover artist or person to give life to your script. Remember, voice modulation is essential to set the tone of the video. Pacing and setting up the mood is very essential for an artist particularly in video making.

Illustration

Make a separate world for your imaginary vision. Create your characters, and convey your message with flying colors. Creativity is the key to illustrate the visualization that you had in mind to promote your product. Using the color of the organization’s logo is highly recommended therefore, setting a brand color to the video. It is also very important to use simple characters and light color tone to attract audiences.

Animation

The entire engaging factor of a video is there in this process. All it takes is one good or bad animation to rule or reign a concept. Be clear with your ideas before you enter this process. Transition to fluid moments, everything needs to be smooth and energetic to generate the curiosity factor of the audience. Spontaneity and liveliness are the key factors that hook up the audience in front of your video. Make sure that Animation is spontaneous and fluid throughout the video.

BGM and Sound Effects

Two of the simple but effective stages that elevate the entire video are BGM and Sound effects. Background music differs for each video considering the demands of the script. On the other hand, sound effects help us connect with the movements of the visuals and actions of the character. Without BGM and Sound effects, the video might fall flat. Therefore, we can say that though BGM and Sound effects are optional, it plays a major role in making a highly satisfactory video.

Format and Resolution of an Explainer video might vary for each platform. An Explainer video in full HD format is mandatory for a presentation using a projector. On the other hand, a video in HD format is adequate for promoting the product/ service in websites and social media platform. The resolution of the video varies upon the platform that is used to promote the products/services. MP4 format is widely recommended for Explainer videos as it can also be easily streamed over the internet.

A well-made Explainer/ Promotional videos follow all these processes to succeed in gaining the attention of the audience. An explainer video with engaging and entertaining factors makes a mark in the audience mind that invites a call to action.

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