Business is a serious story to tell. From Startup company to
multinational companies, everyone thrives hard to grow their business. In order
to grow your business, you need promotion but the World will never be ready to
hear your promotional initiatives or valuable product information. It always
prefer entertainment over information. In other words, no one is ready to spend
their time in boring lectures. People love entertainment, people love to get
entertained. Anything that is entertaining reaches the audience quickly, so as
your business.
A one-minute video could convey more messages than a few
hours of Power Point Presentation. It hooks up the audience mind, and allows
them to concentrate more. The Styles, characters, colors, etc., play a vital
role in engaging the audience. Entertainment alone could not allow you to grow
your business, that could help you to reach a wide audience though. Edutainment
is the tool to grow your business. Entertain your target audience. Educate them
regarding your business and how they are useful for your target audience.
Creating a scarcity and finding the solution is the beauty
of explainer videos. A question is
always meant to be answered. Ask the question to your target audience that
could provoke their knowledge regarding your products. Remember, too much of
questions might annoy your audience. A tricky question, followed by the
solution and its working has always been the formula to generate a brand
awareness to customers. A video could easily touch the audiences’ heart and
brain easily than a marketing person’s words.
The difference between reading a book and watching a movie
is the best example to relate in this case, wider audience prefer movies than
book. People always prefer the entertainment. The Entertainment is key to grow your
business. An intense pick of words, and hours of presentation is outdated in
this digital market. There is a stat claiming that video boosts conversions and
sales. Video also plays a vital role in building trusts. Words can go in the
air, but the video will always stay in your mobile, laptop and Youtube channel.
Launching a new product or a service definitely needs a
video to explain. There is a survey claiming that 98% of users watch explainer
video to learn more about a product or service. 45% of businesses who use video
marketing said that they have an explainer video on their homepage.
Animated videos can help in explaining difficult concepts. 2D animations
and 3D animations never fails in catching the audiences’ heart and soul. They
help you to convey the things in lighter and entertaining tone which eventually
makes customers to understand the concept and their uses. You could save a lot
of time with addition to generating sales and conversions. Whiteboard
animation is also widely used to explain new products and services. It allows
you to grab the customer’s attention from the word go.
Conclusion
Thus, explainer videos plays a major role not only in
generating sales but also in saving your valuable time in explaining the
product.
The Digital world is innovative and entertaining! Video
marketing is the evolution that your business needs!
Adapting to the world’s biggest platform is the key to grow your business
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