Am Audit - Article 27 - Animation Explainer Video.

Blissage – A Case Study of 3D Explainer Video Production

In our series of introducing our interesting production workflows to the public, this time, let’s look into how we have created our recent animated explainer video production, Blissage – the yoga mattress. This spectacular project has combination of both 2D and 3D blended seamlessly within respectful running time.

In the steps of narrowing down the process, here, we will learn a bit about how you can look for a company to create 3D images from scratch if it is something that you would like to have made for your business.

Writing: Concepts and Storyboard

The very first step involved in a 3D production pipeline is the conceptualization of ideas and the creation of the storyboards that translate these ideas into visual form. For Blissage, concepts and story outlining process are a bit same as what we do for 2D production. But, it incorporated an extended 3D scene in the middle, which involves a young woman’s yoga routine. Thus, the story-boarding was done accordingly, suited to both 2D & 3D.

Modeling: Making the 3D models.

In its simplest form, 3D animation is the process of creating three-dimensional moving images in a digital environment. 3D model of a young yoga woman was made by our 3D artist, which was made sure to match-up with the looks of 2D illustrations of other scenes. The character as well as the yoga mat (the product) were designed with finesse to 360°. Especially, the woman was modeled to look like a real person.

Setting the Look: Textures, Rigging, Lights and Camera

3D Modeling is just the starting point in setting the look for a 3D animation, but, it’s not the entirety. The additional processes involved adding colours/patterns to the elements and characters (texturing); giving bones to the objects for movement (rigging); adding necessary lights to the 3D scene; and, dictating angles to the camera.

In the texturing process, we, basically, skinned the 3D models: the woman with the human skin and clothes textures, and the mat with the respective material. And during rigging, we had to put in those skeletons into the 3D objects for their movement. Finally, the 3D lighting and the camera set (to rotation) onto the objects, finalised the look we are going to deliver in the animation.

Intermediate: Layout, Animation, and Rendering

In the layout and animation phase, the 3D objects are positioned in such a way that it will appear as if movement is actually occurring on screen. This is where our 3D mat and the yoga character was animated by the 3D animators. Similar to video, rendering in 3D animation is what completes the process, but it’s not the end of our project yet!

Essentials: Effects and Sound

The renders were brought into our compositing program (After Effects) to edit, touch-up and add on special effects. Also, this is the place where we merged our 3D animation with the 2D animation, to go seamless. Then the projectis touched up with the essential sound effects and music, and other necessary effects required.

Voila!

And with the necessary feedbacks and improvements, the video was finally delivered to the client.

Final output

Check out our channel: DoodleMango – Animated Explainer Videos

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6 Platforms to Promote Your business with Explainer Videos

Your Explainer video is the most valuable promotional resources that you could afford. Trade analysts believe that most of the organizations with Explainer Video promotions enjoy a commendable growth in their business. Return of Investment is stated to grow higher when you promote your product/service with an Explainer Video.

Increase click-through rate to 65% by mentioning your explainer video in the subject line of email marketing campaigns.

Promoting your business with a well-made explainer video has always been the best choice to skyrocket your sales to a whole new level. Now, let’s check out the different platforms that can be efficiently used to promote your business with Explainer/Promotional Video.

Some of the best Platforms to promote your Business with Explainer Videos:

Home page of your website:

This page receives the highest traffic; therefore, it is mandatory to include your Explainer Video on the home page of your Website. Including your explainer video on your website’s home page not only helps the visitors’ to understand your products/services but also leaves a mark in visitors’ mind.

Landing Pages of your website:

A video on a landing page is as important as a video on the Homepage. It helps to create a bond with your visitors and increase the conversion. Landing page video enriches a page and also referred to be a sign of professionalism.  In a popular case study, it is mentioned that video on a landing page increases conversions by a whopping 86%.

Email Marketing Campaigns:

Mentioning the word ‘video’ in your email subject lines increases click-through rates by 65%. Research states that including videos in email can boost click-through rates nearly 200-300%. It is strongly believed that the reach of email with the accessibility of video brings a marketing powerhouse. Include your Explainer Video in the first email to the target customer. It is proven that attaching an Explainer video doubles the effectiveness of your sales. It also helps to save a lot of time and effort of the sales team.

Sales/Business Meetings:

In the modern era, it is hard to digest long pdf or PowerPoint presentations. Conveying the message along with good visuals in less time is the best way to attract more customers. A sales team with an explainer video will have a greater impact on the target audience. It not only educates the core theme to your customers but also gives a brand awareness of your organization to the target audience.

Social Media:

Posting the explainer videos regularly on social media platforms like Facebook, Twitter, Instagram, etc, increase engagement. Pinning it to the top of your profiles also helps you to achieve maximum exposure. Mobile-friendly videos are highly recommended for great shareability.

Trade fair and Exhibition:

Explaining your products/services with an explainer video in events like Trade fair and Exhibition not only boosts your sales but also save a lot of time and helps you to attract a wide range of clients in quick time. Explainer videos are always recommended by the trade pundits as a unique yet powerful medium to promote your business in trade fair and exhibition.

Explainer Videos can be termed as the greatest resource of the marketing world. An efficient planning and Promotional statics with an explainer video are sufficient to double the growth of your business!

For more info : Visit : www.doodlemango.com

Stages of Explainer Video Production

In the era of Mobiles, Internet & Social media, Explainer Videos are considered to be the Marketing tool to skyrocket your business. Making a powerful, captivating, and grasping Explainer Video needs a well-developed script in detail, a clever pleasantry, and interesting visuals.

There are 6 different stages associated with making an Explainer Video.

Let’s go ahead and look at the different stages that are needed to make an exceptionally well-made Explainer Video.

Script

Irrespective of the product/service you offer, it is highly important to write a script that is high on engaging and entertaining factor to make an Explainer Video. Without a proper script, it is impossible to convey the message to the target audience. Aligning the visual accordingly concerning the script demand is the key to hook up the audience throughout the video.

Visualization

Visualizing each word in the script is the major part of this process. Utilize your creativity in full flow with considering logical elements and also, chopping unnecessary sequence is highly recommended. It is better to visualize the script in a way that you are doing full justice to the script because anything that has a more irrelevant concept to the situation might affect the audiences’ engagement level.

Storyboard

Bring the visuals that you have in mind into a Pencil Drawing. Depicting the ideas and concepts of visualization into a paper format not only gives life to your imagination but also ease the job in Illustration and Animation. It gives us a clear vision of how to present the script and visualization in animation.

Voiceover

The most crucial but easy part of making a video is Voiceover. All you need is to select a good voiceover artist or person to give life to your script. Remember, voice modulation is essential to set the tone of the video. Pacing and setting up the mood is very essential for an artist particularly in video making.

Illustration

Make a separate world for your imaginary vision. Create your characters, and convey your message with flying colors. Creativity is the key to illustrate the visualization that you had in mind to promote your product. Using the color of the organization’s logo is highly recommended therefore, setting a brand color to the video. It is also very important to use simple characters and light color tone to attract audiences.

Animation

The entire engaging factor of a video is there in this process. All it takes is one good or bad animation to rule or reign a concept. Be clear with your ideas before you enter this process. Transition to fluid moments, everything needs to be smooth and energetic to generate the curiosity factor of the audience. Spontaneity and liveliness are the key factors that hook up the audience in front of your video. Make sure that Animation is spontaneous and fluid throughout the video.

BGM and Sound Effects

Two of the simple but effective stages that elevate the entire video are BGM and Sound effects. Background music differs for each video considering the demands of the script. On the other hand, sound effects help us connect with the movements of the visuals and actions of the character. Without BGM and Sound effects, the video might fall flat. Therefore, we can say that though BGM and Sound effects are optional, it plays a major role in making a highly satisfactory video.

Format and Resolution of an Explainer video might vary for each platform. An Explainer video in full HD format is mandatory for a presentation using a projector. On the other hand, a video in HD format is adequate for promoting the product/ service in websites and social media platform. The resolution of the video varies upon the platform that is used to promote the products/services. MP4 format is widely recommended for Explainer videos as it can also be easily streamed over the internet.

A well-made Explainer/ Promotional videos follow all these processes to succeed in gaining the attention of the audience. An explainer video with engaging and entertaining factors makes a mark in the audience mind that invites a call to action.

If you need best explainer video animation company to promote your business products and services, check out this clutch.co

Explainer Video Production: A Case Study

Dear reader,

This writing is addressed to you, as you may be a person curious to know about the process of explainer video production; Or probably, you maybe a client in need of an explainer video to promote your business product or a service.

But, whatever. Let’s look into a real case study of a video made for an overseas client of ours: Apps Hub – an app development unit based in Bahrain. Get to know how one’s idea is getting realised through, as our client was very keen about their newly starting services in Bahrain.

Our client’s requirement was to make the video in two languages (Arabic and English), as they are known to the fact we do videos in different languages.; Moreover, it was a short character animated explainer video; and as with any other animated video, it involved the following stages of production:

Step 1: Research & Writing

First, we started by identifying what type of video the client wanted. A normal explainer video, an extension video, or a screencast? And, what was the purpose of the video: to sell, explain, teach or train? Should the tone be formal or informal? Our primary goal was to share our experience and answer all of your potential customers’ questions and concerns.

With all the necessary input from the client, began the most important part of a video production, which is scripting. It doesn’t matter whether the video is of a high quality or a mediocre one; but, if the script isn’t good, ideas won’t convert well. As our client’s intention was to make a short video on their service of web and software development, the script was written as such considering all the necessary points: how important their service during modern business age.
First, we developed the English script and then our translators, translated it to Arabic.

Step 2: Storyboarding & Illustration
The storyboard process, with the aid of approved script, helped us to make sure the visual style and story are matching the client’s expectation.But, it actually surprised us how much it exactly reflected the story and scripting.

And, the lesser deviations made sure of making the number of revisions to a minimum count once the video gets completed. At this stage, as our video had characters (though two in number), we collaborated with the client on the design and appearance of each character as well, before starting in on the illustration part.

The people from Apps Hub were quite happy as the illustration panels turned out, since we matched the illustration color scheme based on their logo color (Red)!

Step 3: Voiceover Recording
Now, the step entered the stage of actual video production. Before the animation of illustrations began, the necessary step was to send the narration script for voiceover recording. We sent them the professional English as well as Arabic voice samples. From the samples of voices we sent, the client picked the one that fit their brand, style and the required accent. For the specific voiceover type required by them, we located the right voice talent for the project and recorded the voice.
We, then, uploaded the audio file for them to listen, give feedback and be able to request any changes if needed.

Step 4: Animation
Then, with the finalized voice recorded and the illustrations created, we started building the first draft of you video. Upon completion, we shared the video with the people on the other end, so that they can provide comments, suggestions and changes. Depending on the package the client had already chosen, the video went through required number of revisions.
And with the necessary music and sound effects added, it was finally delivered to the client.
And kindly find the final output as such:

                             

If you want to check out English Version click this : https://youtu.be/as4Fs-Z4oFk

Thanks!

How Videos Won the Internet

Hi, what's up? It's always good to see people smiling, as they get fortunate with their business returns. Fortunately, there appears to be an absolute reason behind every successful business recently. So, let's reason this.

These days, more than anything, our world is dominated by the use of internet. And with the rise of the information age, the web gets drenched and stuffed with so much information that, it becomes hard to find genuine information that a common user can really use. In fact, this noise makes the work of the marketers even harder. Since there is abundant information on the internet for everyone, product sellers need to present their brands with more craving contents to get the attention of customers.

On every medium, writers may craft mesmeric contents with exceptional words and kindle the people’s imaginations, but exceptional visuals are way more powerful in enabling quicker response from people, since they are livelier than words. Hence, visual content is necessary asset in the arsenal of a marketer, to drive increased engagement from the customers who see it. And, for a brand promotion, lesser human effort plus greater targeted content for consumers - is the right strategy.

Moreover, if a picture is worth a thousand words, a single minute of video is worth 1.8 million words. Really, this can be short to promote your brand or product and services for minimum of even 5 seconds. Crisp videos are like music that can feed the right note to the consumer. Such videos bring in a lot of sense, like some deep river running through human mind, towards the subconscious. Thus, as an easy way, digital marketing specialists point towards video marketing to tap into the emotions of the viewers, since emotions play vital in driving purchases, in making opinions out of opinion-less customers.

Seasonally as well as regularly, marketing videos get viral within social media platforms, being optimized for search engines. But even then, one's brands are recalled by people, only if such videos have higher entertainment. They should cater to better user experience with creative contents, and make visitors feel compelled to buy your product or service. 73% of audiences are more likely to buy a product if they saw an explainer video first. Video promotion, as an emerging trend, has proven to convert visitors at an exponentially higher rate than traditional marketing channels. According to a survey, 80 percent of all web traffic by 2020 will be contributed by videos.

So, as the two-thirds of online users use hand-held devices like mobile phones and video consumption increasing drastically with every passing year, dear online promoters, what are you waiting for?

Campaign the story of your business today. Contact us anytime at www.doodlemango.com, in guiding your online video marketing journey.

Video Marketing for Travel Industry: A Complete Guide

Travel is an experience. Unlike buying a new car or television or diamond necklace, one can’t buy  travel as a static object. People travel to broaden their perspectives, confront new cultures, and see life through a different lens than their own. Yet tourism marketing  continually fails to equate the experience of traveling with their advertising methods. Travel ads are often unimaginative and single-minded. But they don’t have to be.

Video and Tourism Marketing go hand-in-hand. Video is the ultimate tool for tourism marketing. The statistics are overwhelmingly in its favor.

• 66% of people reported watching online video when thinking about taking a trip.
• 64% of those surveyed used online video to help choose a destination.
• 57% watched video to help choose accommodations for their travel.

The most common mistake in video tourism marketing is simply showing the basics: the beach, the hotel rooms, the restaurant, accompanied by a dull voice over. But those things do not take advantage.

Here are few types of videos suggested for the promotion of tour and travel business.

Profile Video: Profile videos is the finest for Tours and travel industry. It can explain about your company profile, tours and packages you offer, happy clients. Profile video can be posted in your website and also in the traveler’s e-portals. These type of video can create brand image and can promote your brand. This can be either in explainer style with characters or ,motion graphics style, photo based animation or even live video shoot.

Destination Videos: Destination videos can be created for each and every tourist spot or package based on the requirement. This would help the possible traveler to analyze and know the tourist spot, culture, tradition, food cuisine and specialties of the particular location. This video can go viral on the social media which not only promotes the destination but also your brand.

Infographic: This style of videos can be used as graphical representation of information. This style can be used to offer detailed information about package, places to be covered, and accommodation and lodging details, tourist spots which can include complete planner in detail. This video can make the traveler get a complete idea on the particular package.This  infographic can also be represented as images.  This can be shared through Email, social media and Whatsapp as well

GIF Animation: Attractive GIF animations can be created to create brand awareness. This can be short animation to promote your brand or product and services for minimum of 5 seconds. This can be a funny or serious thought provoking concept which can go viral on social medias.

Short Ads: short ads about the company or any particular package for a maximum of 30 seconds about the brand, packages, special offers, testimonials  which can be used forWhatsapp sharing. This can be seasonal or regular videos.

Video Brochures: Videos Brochure are trending the market. Brochure’s can be created with scan able codes, where the viewers can just scan the mobile over the code, for the relevant video to be played. This can be profile video, tour packages video, accommodation or longing videos, food and menu video, planner and schedule video and more.

There’s no limit on creativity in tourism marketing, and these videos are just a few examples of how  video can be a significant factor and become a  leading contributor, of your tourism marketing campaign.

Capture the story of your business today. We would like assist you with your video production and tourism marketing strategy, contact us at www.doodlemango.com

3 ways to improve your storytelling using Animation

Storytelling using animation is basically considered to be children’s stuff. It is widely called as a template to convey tales, fantasy, and lighthearted narratives. But, animated Storytelling is much more than what we consider… What we think…

Animation appeals to all sector of the audience. People love to watch beautiful colors and pleasing visuals that engage them with a beautiful story. Storytelling has always meant to engage people. A story always needs to be told with a conviction to engage the audience.

Nowadays, animated storytelling is widely used in marketing purpose. For example, a video could easily convey the messages to the customer unlike a PowerPoint Presentation or conference meeting. Therefore, animation videos for business purpose are widely claimed as a powerful medium to grow your business.  Video is one effective way to convey things easily.

There are three things to be remembered while working on animated storytelling.

1.Clarify the videos’ content

People need to prepare themselves to watch your video and decide what to expect from the video right from the start. Remember, the disappointment of target audience leads to failure of all your efforts. Select the title card that describes the story and genre of the video. A witty title followed by a series of intense events is also a disappointment! No matter how good your content is, initial expectations of the audience are always meant to be satisfied.

2.Use the wow factors efficiently

Engaging and entertaining the audience is the way to grab the attention of the viewers. An informative video is liked by the people, but an informative as wells as an entertaining video is liked, shared, and viewed multiple times by the viewers. Repeat value of a video is estimated by the viewer’s interest to watch it again and again. It also assures that you have successfully satisfied with your task to reach your target audience. No matter about how sensitive your video is, no matter how universal your content is, you need to please your beloved target audience with full justice to your creativity and story. The creativity has no limits, enthrall and engage them with your master storytelling skills. Amaze the audience with a witty one-liner and simple & pleasant visuals. 

3.Finish it with a high note

A proper ending is always a must in order to create a repeat value to the videos. No one is ready to watch a movie with a disappointing ending repeatedly. Ending the video in a high note is the key to exceed the expectations of a viewer. But, that doesn’t mean that your story or video always need a happy ending. A full justice to the story or content that you have told needs to go straight into the heart of viewers. For that, you need a hard-hitting, mind-blowing and highly satisfactory end. Remember, every story is meant to end. No one watches a that doesn’t have an end.

If you follow the above rules, you could not only grab the attention of your target audience but also, convey your thoughts to a wider audience. Storytelling using Animation is meant to Entertain, Engage, and Educate the audience!!

For More Info Visit : http://www.doodlemango.com/

E-mail us : info@doodlemango.com

Grow your Business using Explainer Videos

Grow your Business using Explainer Videos

Business is a serious story to tell. From Startup company to multinational companies, everyone thrives hard to grow their business. In order to grow your business, you need promotion but the World will never be ready to hear your promotional initiatives or valuable product information. It always prefer entertainment over information. In other words, no one is ready to spend their time in boring lectures. People love entertainment, people love to get entertained. Anything that is entertaining reaches the audience quickly, so as your business.

A one-minute video could convey more messages than a few hours of Power Point Presentation. It hooks up the audience mind, and allows them to concentrate more. The Styles, characters, colors, etc., play a vital role in engaging the audience. Entertainment alone could not allow you to grow your business, that could help you to reach a wide audience though. Edutainment is the tool to grow your business. Entertain your target audience. Educate them regarding your business and how they are useful for your target audience.

Creating a scarcity and finding the solution is the beauty of explainer videos. A question is always meant to be answered. Ask the question to your target audience that could provoke their knowledge regarding your products. Remember, too much of questions might annoy your audience. A tricky question, followed by the solution and its working has always been the formula to generate a brand awareness to customers. A video could easily touch the audiences’ heart and brain easily than a marketing person’s words.

The difference between reading a book and watching a movie is the best example to relate in this case, wider audience prefer movies than book. People always prefer the entertainment. The Entertainment is key to grow your business. An intense pick of words, and hours of presentation is outdated in this digital market. There is a stat claiming that video boosts conversions and sales. Video also plays a vital role in building trusts. Words can go in the air, but the video will always stay in your mobile, laptop and Youtube channel.

Launching a new product or a service definitely needs a video to explain. There is a survey claiming that 98% of users watch explainer video to learn more about a product or service. 45% of businesses who use video marketing said that they have an explainer video on their homepage.

Animated videos can help in explaining difficult concepts. 2D animations and 3D animations never fails in catching the audiences’ heart and soul. They help you to convey the things in lighter and entertaining tone which eventually makes customers to understand the concept and their uses. You could save a lot of time with addition to generating sales and conversions. Whiteboard animation is also widely used to explain new products and services. It allows you to grab the customer’s attention from the word go.

Conclusion

Thus, explainer videos plays a major role not only in generating sales but also in saving your valuable time in explaining the product.

The Digital world is innovative and entertaining! Video marketing is the evolution that your business needs!

Adapting to the world’s biggest platform is the key to grow your business

Get in touch with us for awesome explainer videos. Contact us at www.doodlemango.com

Why Explainer Videos Are More Powerful Than Pictures?

” When pictures speak 1000 words, then a video is incalculable”

Videos have materialized as the most important promotional tool these days. It’s because of its significance in making an bang. Digital marketing has turn out to be the fashion for product selling in modern times. Shoppers and prospective shoppers like animated videos as they get to learn about the product and services that they propose to purchase.

That’s why, a video must be created after methodical analysis of new-fangled trends and most up-to-date technological tools. A lot of promotional activities are being made on various social media platforms whirling it into an ever sprouting channel that has been steadily taking on board and clinched by marketing trends.

If you are in actual fact ardent on captivating advantage of the Animated Explainer Videos, you need to be well-known with the up-to-the-minute trends in Animated explainer videos.

If you have it in mind to create awesome animated explainer videos, you ought to know the right way of creating the right message that will influence your target audience. You need to know the right way of creating and distributing high-quality engaging video content that can magnetize the utmost potential number of possible customers.

As per the most modern trends, approximately two-thirds of online users use hand-held devices. In this situation, it becomes indispensible to make an animated video mobile responsive. You also need to make it squat, crisp, to the summit and apposite so as to be able to express the right note to the consumer else the consumer will walk away. Also attempt to embrace call-to-action buttons apart from taking first-rated voice-overs, storytelling and aesthetics. These may be so attention-grabbing that every viewer likes these and gets tempted to share your videos with friends on social media or chat.

The inclination for Animated Explainer Videos looks enthralling. It’s time to get some of the most splendid videos for your video marketing.

Get in touch with us for awesome explainer videos. Contact us at www.doodlemango.com

Happy Mother's day - Tribute to Mothers in Animation | DoodleMango

Why Explainer Videos supercharge your Sales and ROI - DoodleMango

Why Explainer Videos supercharge your Sales and ROI

Having an animated explainer video not only helps you in spread the word about your company in an engaging way, it also works as a powerful tool for promoting and selling your product or service.
Watching a good animated marketing video can make your visitors feel compelled to buy your product or service.

Now, these are 5 reasons that explain why explainer videos have the best return on investment.

1. They upgrade conversion rates

Conversions are the ideal goal of any marketing campaign.
Do you know that 73% of Audiences are more likely to buy a product if they saw an explainer video first?
So why not leverage the potential to drive more sales?
A right explainer video will combine dedicated target insights, narratives, and characters for optimum results.

2.They are Substantial for Recovering from ads

If your website is facing a high bounce rate, it probably means your SEM efforts are not doing well. Users are visiting your site because they clicked on your advertisements, but are not staying.
As videos include motion graphics, and audio, they are an awesome engagement tool to provide entry points to any branded channel. The longer and interactive site visits account for lower a bounce rates, which means users will be actually engaging with your content.

3. They raise influential branding

Custom illustration and animation always provide users with something as unique as only your brand can offer.
In a personalized explainer video, you can choose your color palettes, create characters that your audience can feel identified with and tell your story with a customized script. This not only shows your audience better about how you can help them but eventually turns your potential customers into faithful brand ambassadors.

4. They inevitably deliver the perfect pitch

Besides being candidly engaging, you can publish your explainer videos on the website, post them on social networks, embed them in your marketing email and even use them for a sales presentation.

5. You Can Evaluate Your Success

The analytics provided by your video is more valuable for your business. It provides you more insights on your audience and gives you in-depth marketing knowledge.
Video statistics enable you to track your audience’s engagement, since you can find out which are the most viewed segments of your video and which are the most ignored, among other assets.
These are just five reasons that explain how these marketing videos have the best ROI. We hope you find this information very useful to make improvements on your video marketing efforts.

For More Info Visit : http://www.doodlemango.com

E-Mail at : info@doodlemango.com

Contact :  +91 9003995222, +91 8870070981