6 Platforms to Promote Your business with Explainer Videos

Your Explainer video is the most valuable promotional resources that you could afford. Trade analysts believe that most of the organizations with Explainer Video promotions enjoy a commendable growth in their business. Return of Investment is stated to grow higher when you promote your product/service with an Explainer Video.

Increase click-through rate to 65% by mentioning your explainer video in the subject line of email marketing campaigns.

Promoting your business with a well-made explainer video has always been the best choice to skyrocket your sales to a whole new level. Now, let’s check out the different platforms that can be efficiently used to promote your business with Explainer/Promotional Video.

Some of the best Platforms to promote your Business with Explainer Videos:

Home page of your website:

This page receives the highest traffic; therefore, it is mandatory to include your Explainer Video on the home page of your Website. Including your explainer video on your website’s home page not only helps the visitors’ to understand your products/services but also leaves a mark in visitors’ mind.

Landing Pages of your website:

A video on a landing page is as important as a video on the Homepage. It helps to create a bond with your visitors and increase the conversion. Landing page video enriches a page and also referred to be a sign of professionalism.  In a popular case study, it is mentioned that video on a landing page increases conversions by a whopping 86%.

Email Marketing Campaigns:

Mentioning the word ‘video’ in your email subject lines increases click-through rates by 65%. Research states that including videos in email can boost click-through rates nearly 200-300%. It is strongly believed that the reach of email with the accessibility of video brings a marketing powerhouse. Include your Explainer Video in the first email to the target customer. It is proven that attaching an Explainer video doubles the effectiveness of your sales. It also helps to save a lot of time and effort of the sales team.

Sales/Business Meetings:

In the modern era, it is hard to digest long pdf or PowerPoint presentations. Conveying the message along with good visuals in less time is the best way to attract more customers. A sales team with an explainer video will have a greater impact on the target audience. It not only educates the core theme to your customers but also gives a brand awareness of your organization to the target audience.

Social Media:

Posting the explainer videos regularly on social media platforms like Facebook, Twitter, Instagram, etc, increase engagement. Pinning it to the top of your profiles also helps you to achieve maximum exposure. Mobile-friendly videos are highly recommended for great shareability.

Trade fair and Exhibition:

Explaining your products/services with an explainer video in events like Trade fair and Exhibition not only boosts your sales but also save a lot of time and helps you to attract a wide range of clients in quick time. Explainer videos are always recommended by the trade pundits as a unique yet powerful medium to promote your business in trade fair and exhibition.

Explainer Videos can be termed as the greatest resource of the marketing world. An efficient planning and Promotional statics with an explainer video are sufficient to double the growth of your business!

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Stages of Explainer Video Production

In the era of Mobiles, Internet & Social media, Explainer Videos are considered to be the Marketing tool to skyrocket your business. Making a powerful, captivating, and grasping Explainer Video needs a well-developed script in detail, a clever pleasantry, and interesting visuals.

There are 6 different stages associated with making an Explainer Video.

Let’s go ahead and look at the different stages that are needed to make an exceptionally well-made Explainer Video.

Script

Irrespective of the product/service you offer, it is highly important to write a script that is high on engaging and entertaining factor to make an Explainer Video. Without a proper script, it is impossible to convey the message to the target audience. Aligning the visual accordingly concerning the script demand is the key to hook up the audience throughout the video.

Visualization

Visualizing each word in the script is the major part of this process. Utilize your creativity in full flow with considering logical elements and also, chopping unnecessary sequence is highly recommended. It is better to visualize the script in a way that you are doing full justice to the script because anything that has a more irrelevant concept to the situation might affect the audiences’ engagement level.

Storyboard

Bring the visuals that you have in mind into a Pencil Drawing. Depicting the ideas and concepts of visualization into a paper format not only gives life to your imagination but also ease the job in Illustration and Animation. It gives us a clear vision of how to present the script and visualization in animation.

Voiceover

The most crucial but easy part of making a video is Voiceover. All you need is to select a good voiceover artist or person to give life to your script. Remember, voice modulation is essential to set the tone of the video. Pacing and setting up the mood is very essential for an artist particularly in video making.

Illustration

Make a separate world for your imaginary vision. Create your characters, and convey your message with flying colors. Creativity is the key to illustrate the visualization that you had in mind to promote your product. Using the color of the organization’s logo is highly recommended therefore, setting a brand color to the video. It is also very important to use simple characters and light color tone to attract audiences.

Animation

The entire engaging factor of a video is there in this process. All it takes is one good or bad animation to rule or reign a concept. Be clear with your ideas before you enter this process. Transition to fluid moments, everything needs to be smooth and energetic to generate the curiosity factor of the audience. Spontaneity and liveliness are the key factors that hook up the audience in front of your video. Make sure that Animation is spontaneous and fluid throughout the video.

BGM and Sound Effects

Two of the simple but effective stages that elevate the entire video are BGM and Sound effects. Background music differs for each video considering the demands of the script. On the other hand, sound effects help us connect with the movements of the visuals and actions of the character. Without BGM and Sound effects, the video might fall flat. Therefore, we can say that though BGM and Sound effects are optional, it plays a major role in making a highly satisfactory video.

Format and Resolution of an Explainer video might vary for each platform. An Explainer video in full HD format is mandatory for a presentation using a projector. On the other hand, a video in HD format is adequate for promoting the product/ service in websites and social media platform. The resolution of the video varies upon the platform that is used to promote the products/services. MP4 format is widely recommended for Explainer videos as it can also be easily streamed over the internet.

A well-made Explainer/ Promotional videos follow all these processes to succeed in gaining the attention of the audience. An explainer video with engaging and entertaining factors makes a mark in the audience mind that invites a call to action.

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